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Good Shepherd Food Bank / Get Involved / Community Fundraisers / Cause Marketing Request Application

Cause Marketing Application

Overview

Thank you for your interest in supporting Good Shepherd Food Bank and Mainers experiencing food insecurity through a cause marketing partnership.

Cause marketing promotions can help showcase your community support, social responsibility, and mission alignment, while increasing brand loyalty among customers and clients.

Each year, the Food Bank is approached by many caring individuals and businesses who would like to partner with us to host special promotions and contribute a percentage or dollar amount of revenue or product sales. We welcome cause marketing requests and in order to efficiently review and respond to each request, we ask that you review our guidelines and fill out the form below to share your ideas for partnership.

The more information you are able to provide about your promotion, the better we will be able to assess if it aligns with our development strategies. We retain the right to refuse any event or promotion if it does not align with our mission or fundraising strategy.

Please note:

  • Cause marketing promotions are implemented by outside organizations for the benefit of Good Shepherd Food Bank, with minimal or no assistance from Food Bank staff or volunteers.
  • Staff and/or volunteers’ presence at an event is never guaranteed and is determined on a case-by-case basis, usually related to revenue and exposure levels. 
  • Presence on Good Shepherd Food Bank’s website and/or social media is never guaranteed and is decided on a case-by-case basis, usually related to revenue levels. 
  • The sponsoring organization must be respected in the community and one whose reputation will enhance Good Shepherd Food Bank’s public image. Care should be taken to ensure the sponsoring organization is not using the Food Bank’s name to offset bad publicity or to improve an otherwise unfavorable public image.
  • Good Shepherd Food Bank does not share or sell its internal list of donors or supporters. 
  • Per IRS guidelines, Good Shepherd Food Bank cannot “endorse” the sponsor’s brand/product or provide a “call to action” that causes financial benefit to the sponsor. 
  • Fundraisers are unable to use of Good Shepherd Food Bank’s tax identification number for event purchases. 
  • Any information distributed or published using Good Shepherd Food Bank’s logo or name, including advertisements, social media campaigns, and press releases, must be approved by Good Shepherd Food Bank.
  • Good Shepherd Food Bank often agrees to alcohol and cannabis industry relationships; however, these businesses are not permitted to use the Food Bank’s logo on any materials. They may use the Good Shepherd Food Bank name.
  • If only a portion of the proceeds will go directly to Good Shepherd Food Bank, the sponsoring organization must clearly disclose to purchasers, participants, etc., the approximated amount of dollars and/or percent of the proceeds that will go to the Food Bank. 
  • The third-party will tender the proceeds from the promotion to Good Shepherd Food Bank within forty-five (45) days of the event. 
  • Good Shepherd Food Bank may require a license and indemnification agreement signed by both parties depending on the size and scope of the cause marketing promotion.